CVCI To Become Global Movement
"Customer Value" has become a hot buzzword in business today. But what exactly does customer value mean?
If you ask 10 different businesspeople this question, you'll probably get 10 different answers. This is because there are a number of different components of customer value creation -- ranging from product development and customer service to sales, marketing, pricing and customer experience. Depending on their areas of expertise and responsibility, each person is going to view the concept of customer value creation through a different lens.
For businesses that want to create real customer value, the biggest problem posed by all these differing views is that most solutions are focused on just one component of the customer value equation Each solution has its own associations and consultants so businesses that need help usually pick one in hopes that they will be able to help.
What is clearly missing is an integrated and holistic approach to customer value that will make it easy for businesses to get the help they need when it comes to creating customer value. This is the goal of Customer Value Creation International (CVCI).
Instead of focusing on just one or even a handful of components and solutions, we will embrace all of them as we bring together the "best of the best" solution providers in the area of customer value creation. This way, businesses can build their own customer value creation solution based on their particular needs.
Creating Value Alliance Events
Creating Value Alliance
The Creating Value Alliance is a group of professionals, business leaders, businesses, academics and universities who have assembled, and continue to grow in number, in order to promote and build the concept of Creating Value, so that more people become Value Creators, and build better families, businesses, society, workplace, and education systems. Value creation complements, and in some regards replaces, functional thinking by evoking and introducing a wider and more meaningful Value mindset. Simply stated, value creation is the worth, merit and usefulness that can be produced beyond and including factors such as, for example, price, cost, margin, profit or return.
The Creating Value Alliance aims to raise the profile of the concept and practice of value creation in businesses of all sizes and sector, public institutions, NGOs, policy-making units, think-tanks and society overall. By introducing value creation the purpose is to render organizations and processes more sentient, purposeful, meaningful and prosperous. By supporting you, as an individual, to understand and create value the aim is to renegotiate success criteria and make this achievable alongside and in tandem with more traditional performance measures.
Value Creation (encompassing Customer Value Creation) is a powerful mindset and thought process leading to increased profitability – but a profitability with awareness and understanding of the underpinning long-term factors.
A further working definition of value creation is: value creationis executing pro-active, conscious, inspired, imaginative and even normal actions that increase the overall good and well-being, and the worth of ideas, goods, services, people or institutions including society, and all stakeholders (like employees, customers, partners, shareholders and society), and ideas and Value waiting to happen.
Value creation is going beyond what is expected of you, and helps you to create value consciously and go beyond being just a functional person/company to a value creating one
Jim Carras, Managing Director
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