In today's hyper-connected world, customers have more choices than ever - and they often decide in a split second whether or not to do business with you. At the same time, the commerce model itself has completely changed. Gone are the days when your relationships with customers developed solely through brick-and-mortar stores, one-on-one conversations, or trusted agents. Today, many customers want to build relationships on their own terms, often choosing to get their information directly from other consumers and interacting with your company through a growing array of digital channels. This makes it more difficult to create customer experience that constantly delivers on your brand promise.
CVCI will create an optimized holistic and integrated approach through "Best of the Best Virtual Consulting" practices that enables our members to profitably build and implement customer value focused business culture. Our members will learn ways to empower their employees, create a set of shared beliefs, and understand their company through their customers eyes. Research shows that a customer-centric culture can drive positive financial performance and be a source of competitive advantage, making CVCI a great starting point for every customer-focused business.